The year was 1979. Audi introduced the Audi 100 C2 with a 2.1 liter, 168hp, turbocharged engine. Turbocharging was just starting to gain commercial viability, and Audi once jumped on board, they never looked back.

 

In fact, Audi has produced a small displacement turbo (and some not so small) ever since. This technology and development will be an integral part of our success moving forward.

 

You may ask why something we developed over 30 years ago is so important now.   The car industry is under immense federal pressure to improve fuel economy. CAFE standards (the governmental fuel economy standard…

Occasionally, someone (or a company) will do something so well it becomes them. For Apple it's design. Nordstrom is known for customer service. Starbucks redefined the cup of coffee. Audi created Quattro.

 

In the early 1980's, Audi did something no other car manufacturer was doing. They put AWD into a passenger car. At the time, this was done almost exclusively in trucks. Any car that had previously went the AWD route had a raised ride height, and lacked the technology to be effective. Audi rewrote the book.

 

In no place is this more evident than in Motorsport. Audi…

What is technology?  I suppose it depends on who you talk to.  For some, it means electronics.  For others, it means engineering, production, something new.  At Audi, for over 100 years, it is a guiding principle.

August Horch left Daimler to start his own car company (you know it as Audi today), when he wasn't given the freedom of design to implement his engineering ideas. To August Horch, this guiding principle created the slogan?

It's an exciting time for Audi and for Audi Henderson!  Let me start by discussing the progress and status of the Audi brand, and then I will fill you in on some new items at Audi Henderson.

We sincerely thank you for being part of the Audi Henderson family.  As part of our continued growth, we are revamping our newsletter with more relevant content and special offers geared specifically towards our customers and our brand. We would love to hear feedback on what you would like to see.